Миграция сайта без потери трафика: план и чек-лист Without Fluff: What Matters First
Pubblicato: 2026-03-27 22:00:26
Introduction
Moving your website to a new domain or platform can be a daunting task, especially if you're worried about losing your search engine rankings and traffic. Here's a step-by-step guide to help you migrate smoothly and preserve your SEO.
1. Choose the right time: Pick a quiet season or weekday to minimize traffic loss. If you must move during a busy period, consider using a temporary redirect.
2. Update your XML sitemap: Notify Google Search Console and submit it, then check for crawl errors.
3. Verify your new site: Add it to Search Console, then check Search Appearance > HTML Improvements > Crawl > Blocked Resources.
4. Check robots.txt: Ensure your old site's disallowed pages aren't blocking your new one.
5. Update your CMS: Set up 301 redirects for old URLs to new ones, and check broken links.
6. Update internal links: Use a tool to scan for them, then update your site's navigation and content.
7. Update your Google Analytics: Set up a new property, then check your referral sources.
8. Update your Google Search Console: Add your new site and verify it.
9. Update Google My Business: Update your address and contact info.
10. Update your Google Ads: Pause campaigns, then set up new ones.
11. Update your Google Tag Manager: Set up a new container and tags.
12. Update your Google Analytics: Create a new property and filter old data.
13. Update your social media: Update your profiles and links.
14. Update your email signatures: Change your URL and notifications.
15. Update your backlinks: Contact webmasters and partners.
Update your CMS: Choose a reliable platform and migrate your data.
Update your DNS: Test your site's accessibility and speed.
Update your Google Search Console: Verify your new site and submit a sitemap.
Update your Google Analytics: Check your traffic and rankings.
Update your Google Ads: Resume campaigns and monitor performance.
Conclusion: Follow these steps, and monitor your traffic and rankings. Stay vigilant for issues, and adjust as needed.
When migrating your website, choosing the right time and following these tips can help minimize traffic loss. By updating your tools and notifications, you'll preserve your SEO and user experience. Happy moving!
Moving your website to a new domain or platform can be a daunting task, especially if you're worried about losing your search engine rankings and traffic. Here's a step-by-step guide to help you migrate smoothly and preserve your SEO.
1. Choose the right time: Pick a quiet season or weekday to minimize traffic loss. If you must move during a busy period, consider using a temporary redirect.
2. Update your XML sitemap: Notify Google Search Console and submit it, then check for crawl errors.
3. Verify your new site: Add it to Search Console, then check Search Appearance > HTML Improvements > Crawl > Blocked Resources.
4. Check robots.txt: Ensure your old site's disallowed pages aren't blocking your new one.
5. Update your CMS: Set up 301 redirects for old URLs to new ones, and check broken links.
6. Update internal links: Use a tool to scan for them, then update your site's navigation and content.
7. Update your Google Analytics: Set up a new property, then check your referral sources.
8. Update your Google Search Console: Add your new site and verify it.
9. Update Google My Business: Update your address and contact info.
10. Update your Google Ads: Pause campaigns, then set up new ones.
11. Update your Google Tag Manager: Set up a new container and tags.
12. Update your Google Analytics: Create a new property and filter old data.
13. Update your social media: Update your profiles and links.
14. Update your email signatures: Change your URL and notifications.
15. Update your backlinks: Contact webmasters and partners.
Update your CMS: Choose a reliable platform and migrate your data.
Update your DNS: Test your site's accessibility and speed.
Update your Google Search Console: Verify your new site and submit a sitemap.
Update your Google Analytics: Check your traffic and rankings.
Update your Google Ads: Resume campaigns and monitor performance.
Conclusion: Follow these steps, and monitor your traffic and rankings. Stay vigilant for issues, and adjust as needed.
When migrating your website, choosing the right time and following these tips can help minimize traffic loss. By updating your tools and notifications, you'll preserve your SEO and user experience. Happy moving!
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