SEO для eCommerce: фильтры, пагинация и карточки товара Strategy in 2025

Introduction

E-commerce businesses have unique SEO requirements due to their specifics. They need to rank products and provide a smooth user experience. In this article, we’ll cover 7 SEO strategies that will help you improve your online store’s visibility and conversion rate. We’ll focus on filters, pagination, and product pages.

1. Use a clear URL structure

A URL should be easy to read and understand for both users and search engines. Use hyphens instead of underscores to separate words and avoid special characters. Add a category or a product attribute to the URL, such as category/product-name-color-size.

2. Implement breadcrumbs

Breadcrumbs help users navigate and search engines understand the site structure. Use HTML breadcrumbs and make them visible.

3. Add filter parameters to URLs

Add filter parameters to the URL when users apply filters. This helps search engines understand the context.

4. Use canonical tags

Prevent duplicate content by using canonical tags for filtered pages.

5. Use a sitemap

Add a sitemap with a filtering feature to help search engines crawl filtered pages.

6. Use meta robots tags

Use ‘noindex’ for pages with too many filters.

7. Use a rel=”next” and “prev” tag

Use pagination for long lists of products and add a “rel=”next” and “prev” tag to the last and first pages.

Conclusion

These strategies will improve your e-commerce store’s SEO. Remember, SEO is a continuous process, not a one-time fix. Keep testing and improving your store’s SEO.

Filters:

Filters help users find what they need. Make them visible and use AJAX to avoid page reloads. Use a drop-down menu and autocomplete. Use the most popular filters on the left. Use a clear label.

1. Use a clear label

Label filters clearly. Use common attributes.

2. Use autocomplete

Autocomplete helps users quickly find products. Use JavaScript.

3. Use a drop-down menu

A drop-down menu improves UX and SEO. Use checkboxes for multiple selection.

4. Use a clear layout

A clear layout improves UX and SEO. Use a clear design.

5. Use a clear label

A clear label improves UX and SEO.

6. Use a clear design

A clear design improves UX and SEO. Use a clear label.

7. Use a clear layout

A clear layout improves UX and SEO. Use a clear label.

Product pages:

Product pages need a unique title and meta description. Use the product name. Use schema markup.

1. Use a unique title

A unique title improves CTR. Use the product name.

Use a unique meta description

A unique meta description improves CTR. Use the product name.

Use schema markup

Add product details. Use the brand and SKU.

Use a clear layout

Use a clear label

A clear label improves UX and SEO. Use a clear label.

These tips will improve product page SEO. Remember, SEO is a continuous process. Keep testing and improving.

Filters are essential for e-commerce SEO. Use AJAX and clear labels. Breadcrumbs, canonical tags, and meta robots tags. Use a clear layout.

Pagination:

Pagination is essential for e-commerce SEO. Use a clear layout and meta robots tags. Use a clear label.

These tips will improve pagination SEO. Remember, SEO is a continuous process. Keep testing and improving.

These tips will improve your e-commerce store’s SEO. Remember, SEO is a continuous process. Keep testing and improving.

These tips will improve your store’s SEO. Remember, SEO is a continuous process. Keep testing and improving.

These tips will improve your store’s