Action Plan for Поиск и устранение каннибализации запросов

Keyword cannibalization is a common SEO issue that affects websites with multiple pages targeting the same search query. In this article, we'll explain how to detect and address it.

Introduction

Keyword cannibalization is the situation when your website has multiple pages ranking for the same query, splitting search traffic and diluting its authority. This issue is particularly common for e-commerce websites with product pages, category pages, and blogs. It reduces your CTR, increases bounce rate, and lowers your overall rankings. Here's how to find and fix it.

1. Use Google Search Console to find cannibalizing pages

Go to Google Search Console > Search Analytics > Pages > Pages. Filter by position > 11-50. Sort by impressions. Check pages with similar queries. See if they have similar titles, headings, and content.

2. Use SEMrush or Ahrefs to find pages with similar keywords

Enter your domain, click Organic Research > Organic Search > Pages. Filter by position > 11-50. Look for pages with similar keywords.

3. Check Google Analytics for cannibalizing pages

Go to Acquisition > Search Console > Landing Pages. Use the secondary dimension 'Keyword' to see pages with similar queries.

4. Check Google Analytics' Behavior Flow

Go to Behavior > Site content > Landing pages. Check pages with similar queries.

5. Use Google Analytics' Site search

Go to Behavior > Site search. Check queries with similar terms.

6. Check internal links

Go to Search Console > Coverage > URL Inspection. Check pages with similar titles and headings.

7. Use Yoast SEO or any on-page tool to find duplicates

Check your pages' meta titles and headings.

8. Analyze content

Check if pages have similar content. Remove duplicate content.

9. Use 301 redirects

Go to Google Search Console > Coverage > Excluded > Server errors > 404. Check pages with similar URLs. Redirect them to a better one.

10. Use canonical tags

Add a canonical tag to the page with lower authority.

11. Use Google Analytics' Landing Pages report

Go to Behavior > Site content > Landing pages > Landing pages. Filter by bounce rate > 80%. See pages with similar queries.

12. Use Google Analytics' Search Console API

Use the 'searchQueries' report to find pages with similar queries.

Conclusion

Keyword cannibalization hurts your SEO. Use these tips to find and fix it. Improve your rankings and traffic.

Keyword cannibalization is a common issue for websites with multiple pages targeting the same query. It affects your CTR, bounce rate, and rankings. Use these tips to find and eliminate it. Check Google Search Console, SEMrush, Google Analytics, Yoast SEO, and Google Analytics to detect and address it. Redirect, remove, or merge pages to improve your SEO.