Контент-стратегия для SEO: E-E-A-T и полезность Strategy in 2025

Google's algorithm has evolved over the years, and the new E-E-A-T (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money Your Life) standards have become increasingly important in ranking websites. This article will explain how to boost your website's E-E-A-T and usefulness to improve your search engine rankings.

E-E-A-T: Expertise, Authoritativeness, Trustworthiness

1. Expertise: Demonstrate your expertise

a. Use author bios with credentials and headshots on your About Us page, and link to your team's LinkedIn profiles.
b. Use author profiles for guest posts, and link to them in author boxes.
c. Show your team's experience and qualifications.
d. Use expert quotes, studies, and awards.
e. Use expert guest posters and contributors.
f. Use expert testimonials and case studies.
g. Use expert citations and interviews.
h. Use expert statistics and research.
i. Use expert reviews and ratings.
j. Use expert images and videos.
k. Use expert guest blogging and mentions.
l. Use expert awards and partnerships.
m. Use expert events and webinars.

Authoritativeness: Show your website's authority

a. Use authoritative links and mentions.
b. Use authoritative quotes and references.
c. Use authoritative statistics and studies.
d. Use authoritative awards and mentions.
e. Use authoritative resources and tools.
f. Use authoritative guest blogging and interviews.
g. Use authoritative reviews and ratings.
h. Use authoritative videos and mentions.
i. Use authoritative partners and sponsorships.

Trustworthiness: Prove your trustworthiness

a. Use trust badges and certificates.
b. Use trust seals and guarantees.
c. Use trust testimonials and reviews.
d. Use trust awards and partnerships.
e. Use trust resources and policies.
f. Use trust guarantees and FAQs.
g. Use trust security and privacy.
h. Use trust guarantees and FAQs.

Usefulness: Make your content useful

a. Use how-tos and guides.
b. Use lists and FAQs.
c. Use infographics and tutorials.
d. Use videos and quizzes.
e. Use templates and checklists.
f. Use calculators and tools.
g. Use examples and case studies.
h. Use interactive content and quizzes.

1. Use FAQs and knowledge panels.
b. Use FAQs and snippets.
c. Use tables and data.
d. Use maps and locations.
e. Use forms and calculators.
f. Use FAQs and widgets.

Examples:

a. Use case studies and data.
b. Use expert quotes and tips.
c. Use expert reviews and ratings.
d. Use expert images and videos.
e. Use expert studies and tools.
f. Use expert citations and research.

Usefulness: Make your content stand out

a. Use original research and studies.
b. Use interactive content and widgets.
c. Use infographics and quizzes.
d. Use expert images and videos.
e. Use expert examples and data.
f. Use expert quotes and reviews.
g. Use expert guides and calculators.

1. Use video and audio content.
b. Use expert citations and studies.
c. Use expert data and research.
d. Use expert statistics and images.
e. Use expert images and infographics.
f. Use expert guides and resources.

Usefulness: Make your content engaging

a. Use lists and guides.
b. Use FAQs and tutorials.
c. Use expert quotes and examples.
d. Use expert statistics and images.
e. Use expert infographics and videos.
f. Use expert testimonials and resources.
g. Use expert FAQs and data.

1. Use expert interviews and guides.
b. Use expert citations and studies.
c. Use expert videos and resources.
d. Use expert data and images.
e. Use expert guides and tools.
f. Use expert quotes and research.

Conclusion

Boosting E-E-A-T and usefulness will improve your website's search rankings, as Google prioritizes helpful, authoritative, and trustworthy content. Use these tips to make your website more useful and authoritative, and show your expertise.