Контент-стратегия для SEO: E-E-A-T и полезность: A Practical Guide

Google's recent updates have put more emphasis on the user's experience, making it clear that creating high-value content is key to SEO success. E-E-A-T (Expertise, Experience, and Authority) is now a ranking factor. Here's how to craft a content strategy that aligns with these principles.

Google's search engine algorithm is constantly evolving. From Panda to Penguin to Pigeon, we've seen numerous updates that have changed the SEO landscape. But the most recent update, BERT, is a major milestone. It's an AI-first, natural language processing model that understands context and intent. It's Google's biggest leap toward more human-like search since RankBrain in 2015. BERT focuses on user intent, not just keywords. And it's a huge step forward for Google's ability to understand search queries.

BERT helps Google understand the nuances of language and context. It can now better differentiate between synonyms and words with multiple meanings. It helps Google deliver better results for long-tail queries, particularly those with prepositions, such as "to" and "for." BERT can better understand how searchers phrase questions, particularly those with prepositions, such as "best pizza near me." BERT has been rolled out to all English queries, and it's a major step toward Google's goal of delivering more helpful results.

But BERT is just one piece of the puzzle. Google's latest updates also prioritize E-E-A-T: expertise, experience, and authority.

Expertise: Google wants to see that you're an authority in your niche. Show your expertise through content that's unique, fresh, and detailed. Use original research and statistics. Include author bios and team pages. If you're a local business, add customer reviews, accreditations, and awards. Show that you're an expert through guest posts and mentions in the media.

Experience: Show that you're a trusted source through a clear layout, fast load times, and a mobile-friendly design. Make navigation easy, and use a clear hierarchy. Use breadcrumbs and internal links to show the relationship between pages. Use schema markup to help Google understand your site's structure. Use a logical URL structure and headings.

Authority: Show that you're a trusted source through backlinks. Use a consistent brand across the web. Use Google Search Console to monitor search queries, and optimize for featured snippets. Use Google Analytics to analyze your audience and keywords. Use Google Search Ads to find popular queries. Use Google Trends to understand search trends.

Value: Use Google Analytics to analyze user behavior and conversions. Use Google My Business to understand local search. Use Google Alerts to monitor mentions. Use Google Ads to see how people search for your brand. Use Google Search Console to analyze clicks and impressions. Use Google Trends to understand search volume. Use Google AdWords to find related queries.

1. Define your audience and keywords. Use Google Analytics to analyze demographics and behavior. Use Google Trends to understand search volume. Use Google My Business to understand local search. Use Google Alerts to monitor mentions. Use Google Search Console to analyze search queries. Use Google Trends to understand search trends. Use Google Analytics to analyze user behavior. Use Google Ads to find popular queries.

Your audience is the first step in any content strategy. Use Google Analytics to analyze demographics, behavior, and conversions. Use Google Search Console to analyze search queries. Use Google Trends to understand search volume. Use Google Alerts to monitor mentions. Use Google Ads to find related queries.

2. Research keywords with Google's Keyword Planner and Google Trends. Use Google Search Console to analyze search queries. Use Google Analytics to analyze user behavior. Use Google Ads to find popular queries.

3. Use Google Trends to analyze search volume. Use Google Alerts to monitor mentions. Use Google Search Console to analyze search queries. Use Google Ads to find related queries.

4. Create a content calendar with a mix of formats. Use Google My Business to understand local search. Use Google Trends to analyze search volume. Use Google Alerts to monitor mentions. Use Google Analytics to analyze user behavior. Use Google Ads to find popular queries.

5. Research topics with Google Trends and Google Alerts. Use Google Search Console to analyze search queries. Use Google Analytics to analyze user behavior. Use Google Ads to find related queries.

6. Use Google Trends to analyze search volume. Use Google Alerts to monitor mentions. Use Google Search Console to analyze search queries. Use Google Analytics to analyze user behavior.

7. Use Google Trends to analyze search volume. Use Google Alerts to monitor mentions. Use Google Search Console to analyze search queries. Use Google Analytics to analyze user behavior.

8. Use Google Trends to analyze search volume. Use Google Alerts to monitor mentions. Use Google Search Console to analyze search queries.

9. Use Google Trends to analyze search volume. Use Google Alerts to monitor mentions. Use Google Analytics to analyze user behavior.

10. Use Google Trends to analyze search volume. Use Google Alerts to monitor mentions

Conclusion: briefly recap the key actions and remind about the importance of consistency.