Mastering Google Business Profile and NAP for Local SEO: 8 Actionable Tips
Опубликовано: 2025-11-23 22:00:30
Introduction
Google My Business (GMB) is now known as Google Business Profile (GBP). It's a free tool that enables local businesses to manage their online presence across Google, including Search and Maps. As of June 2021, GBP has 150 million listings worldwide. Businesses can verify their locations, provide accurate information, and interact with customers. In this article, we'll focus on how to use it for Local SEO (local search engine optimization). NAP (Name, Address, Phone number) is a fundamental part of local SEO, but there's more. Let's learn how to optimize GBP for better visibility and conversions.
1. Verify your business
Verify your business on GBP. Go to google.com/business, sign in, and add your location. Follow the steps to confirm ownership. If you can't, Google will send you a postcard with a PIN. You'll receive it within 14 days. Enter it online. If you're already verified, sign in, and manage your profile.
Tip: Use the same Google account for all your listings. This way, you'll see them in the 'Locations' tab.
2. Fill out your profile
Add your business name, address, phone number, website, and categories. Choose the right one(s). Google will suggest them, but you can add more. Use the official name, address, and phone number. Avoid abbreviations and suite numbers. Choose primary and secondary categories. If you have multiple locations, add them separately.
3. Add a profile picture, logo, and cover photo. Choose a category that fits your business. Add your hours, attributes, and services.
Tip: Select 'Yes' to deliver goods, 'No' for drive-by services. Upload a profile photo and a cover photo.
4. Add attributes
Add attributes like parking, Wi-Fi, and wheelchair accessibility. Add your payment methods. Google will ask you to confirm them.
5. Add your website URL, products, and services
Add your products and services. Use Google Posts to share updates, promotions, and events. Add a call-to-action button.
Tip: Use a clear CTA, like 'Book now' or 'Order online'.
6. Add your business description
Add a brief but compelling description. Use keywords, unique content, and call-to-action. Use structured data to highlight products and services.
7. Add photos and videos
Add high-quality images and videos. Use labels to categorize them. Show your team, interior, and products. Use alt text and captions.
Tip: Use 300–500 words and keywords.
8. Manage your information
Check your profile regularly. Update your business info, holidays, and attributes. Respond to reviews.
Tip: Use Google's Messaging to communicate with customers.
Conclusion
GBP is a powerful tool for local SEO. Use it to manage your online presence. Optimize your profile, and update it regularly. It's free and essential for local rankings. Use the 8 tips above for better visibility and conversions.
Local SEO is essential for small businesses. Optimize your GBP and NAP, and you'll stand out. Keep your profile up-to-date for higher rankings and better results.
Google My Business (GMB) is now known as Google Business Profile (GBP). It's a free tool that enables local businesses to manage their online presence across Google, including Search and Maps. As of June 2021, GBP has 150 million listings worldwide. Businesses can verify their locations, provide accurate information, and interact with customers. In this article, we'll focus on how to use it for Local SEO (local search engine optimization). NAP (Name, Address, Phone number) is a fundamental part of local SEO, but there's more. Let's learn how to optimize GBP for better visibility and conversions.
1. Verify your business
Verify your business on GBP. Go to google.com/business, sign in, and add your location. Follow the steps to confirm ownership. If you can't, Google will send you a postcard with a PIN. You'll receive it within 14 days. Enter it online. If you're already verified, sign in, and manage your profile.
Tip: Use the same Google account for all your listings. This way, you'll see them in the 'Locations' tab.
2. Fill out your profile
Add your business name, address, phone number, website, and categories. Choose the right one(s). Google will suggest them, but you can add more. Use the official name, address, and phone number. Avoid abbreviations and suite numbers. Choose primary and secondary categories. If you have multiple locations, add them separately.
3. Add a profile picture, logo, and cover photo. Choose a category that fits your business. Add your hours, attributes, and services.
Tip: Select 'Yes' to deliver goods, 'No' for drive-by services. Upload a profile photo and a cover photo.
4. Add attributes
Add attributes like parking, Wi-Fi, and wheelchair accessibility. Add your payment methods. Google will ask you to confirm them.
5. Add your website URL, products, and services
Add your products and services. Use Google Posts to share updates, promotions, and events. Add a call-to-action button.
Tip: Use a clear CTA, like 'Book now' or 'Order online'.
6. Add your business description
Add a brief but compelling description. Use keywords, unique content, and call-to-action. Use structured data to highlight products and services.
7. Add photos and videos
Add high-quality images and videos. Use labels to categorize them. Show your team, interior, and products. Use alt text and captions.
Tip: Use 300–500 words and keywords.
8. Manage your information
Check your profile regularly. Update your business info, holidays, and attributes. Respond to reviews.
Tip: Use Google's Messaging to communicate with customers.
Conclusion
GBP is a powerful tool for local SEO. Use it to manage your online presence. Optimize your profile, and update it regularly. It's free and essential for local rankings. Use the 8 tips above for better visibility and conversions.
Local SEO is essential for small businesses. Optimize your GBP and NAP, and you'll stand out. Keep your profile up-to-date for higher rankings and better results.
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