Deep Dive into Мультиязычное SEO: hreflang и региональные домены
Опубликовано: 2025-11-24 22:00:40
Introduction
In today's globalized world, expanding your business internationally can be a smart move for growth. But, how do you ensure your website and its content are optimized for users in different languages and locations? While translating your website into multiple languages is a start, it's not enough. You need to ensure that Google and other search engines know which language and location version of your site to show a user. This is where hreflang comes in. Hreflang, a meta tag, helps search engines understand the relationship between language and region-specific pages, preventing duplicate content issues and improving the user experience. This article explains how to implement hreflang and country-specific domains.
1. Understand the Basics
Hreflang is a meta tag that tells search engines about the relationship between pages in different languages and regions. It helps search engines understand which page to show a user based on their location and language preference. Google's documentation on hreflang recommends using the <link> tag in the header or the <hreflang> HTTP header. However, Google also supports the <hreflang> sitemap protocol.
2. Define Your Target Regions
Determine the regions and languages you want to target. Use Google Analytics and Search Console to identify the countries and languages generating the most traffic. Prioritize these based on the potential for growth and profitability. This saves time and resources.
3. Create a Language Version List
Create a list of all language and region variations of your website. For example, "en" for English, "fr" for French, "de" for German, and "es" for Spanish. Add a country code like "au" for Australia, "gb" for the UK, and "us" for the US.
4. Create a Spreadsheet
List the URLs of your pages and the corresponding hreflang values. Use Google's hreflang generator to simplify this.
5. Use the Correct Format
Use the correct format: <link rel="alternate" href="https://example.com/fr/fr/" hreflang="fr-FR">. The language is followed by a hyphen, then the region code in lowercase.
6. Use a Sitemap
Use a sitemap to list all your pages with hreflang values. This makes it easier for search engines to crawl and understand your site structure.
7. Use the Correct Protocol
Use the HTTP or HTTPS version of your site, and avoid "www" and "non-www".
8. Use a Sitemap for Multiple Languages
Use one sitemap for all languages and regions. This reduces the number of sitemaps and makes it easier to manage.
9. Use a 301 Redirect
A 301 redirect sends users and search engines to the preferred page. This is better than a 302 redirect, which passes "link juice".
10. Use a Rel Canonical
A rel canonical points to the preferred page. Use this for language duplicates on the same region.
11. Use Hreflang for Multilingual Pages
Use hreflang for language duplicates across regions. For example, "https://example.com/fr/" and "https://example.com/fr-FR/".
12. Use Hreflang for Region Duplicates
Use hreflang for region duplicates in the same language. For example, "https://example.com/" and "https://example.com/au/" for Australia.
13. Use Hreflang for Subfolders
Use hreflang for language and region duplicates in subfolders, such as "https://example.com/fr/fr/" and "https://example.com/au/fr/".
14. Use Hreflang for Subdomains
Use hreflang for language and region duplicates on subdomains, such as "fr.example.com/" and "au.example.com/".
15. Use Hreflang for Subdirectories
Use hreflang for language and region duplicates, such as "example.com/fr/" and "example.com/au/fr/".
Use Hreflang for Multiple TLDs
Use hreflang for language and region duplicates, such as "example.com" and "example.com.au/".
Use Hreflang for Multiple Subdirectories
Use Hreflang for Multiple Versions
Use hreflang for language and region duplicates, such as "example.com/" and "example.com.au/".
Use Hreflang for Multiple Versions with Parameters
Use hreflang for language and region duplicates, such as "example.com/?lang=fr" and "example.com/?lang=fr-FR".
Test Hreflang Implementation
Use Google's Search Console's Coverage report to ensure proper implementation.
Conclusion
Ensure proper hreflang usage and monitor your search traffic and rankings. Regularly check for errors and fix them. Hreflang is an ongoing process
In today's globalized world, expanding your business internationally can be a smart move for growth. But, how do you ensure your website and its content are optimized for users in different languages and locations? While translating your website into multiple languages is a start, it's not enough. You need to ensure that Google and other search engines know which language and location version of your site to show a user. This is where hreflang comes in. Hreflang, a meta tag, helps search engines understand the relationship between language and region-specific pages, preventing duplicate content issues and improving the user experience. This article explains how to implement hreflang and country-specific domains.
1. Understand the Basics
Hreflang is a meta tag that tells search engines about the relationship between pages in different languages and regions. It helps search engines understand which page to show a user based on their location and language preference. Google's documentation on hreflang recommends using the <link> tag in the header or the <hreflang> HTTP header. However, Google also supports the <hreflang> sitemap protocol.
2. Define Your Target Regions
Determine the regions and languages you want to target. Use Google Analytics and Search Console to identify the countries and languages generating the most traffic. Prioritize these based on the potential for growth and profitability. This saves time and resources.
3. Create a Language Version List
Create a list of all language and region variations of your website. For example, "en" for English, "fr" for French, "de" for German, and "es" for Spanish. Add a country code like "au" for Australia, "gb" for the UK, and "us" for the US.
4. Create a Spreadsheet
List the URLs of your pages and the corresponding hreflang values. Use Google's hreflang generator to simplify this.
5. Use the Correct Format
Use the correct format: <link rel="alternate" href="https://example.com/fr/fr/" hreflang="fr-FR">. The language is followed by a hyphen, then the region code in lowercase.
6. Use a Sitemap
Use a sitemap to list all your pages with hreflang values. This makes it easier for search engines to crawl and understand your site structure.
7. Use the Correct Protocol
Use the HTTP or HTTPS version of your site, and avoid "www" and "non-www".
8. Use a Sitemap for Multiple Languages
Use one sitemap for all languages and regions. This reduces the number of sitemaps and makes it easier to manage.
9. Use a 301 Redirect
A 301 redirect sends users and search engines to the preferred page. This is better than a 302 redirect, which passes "link juice".
10. Use a Rel Canonical
A rel canonical points to the preferred page. Use this for language duplicates on the same region.
11. Use Hreflang for Multilingual Pages
Use hreflang for language duplicates across regions. For example, "https://example.com/fr/" and "https://example.com/fr-FR/".
12. Use Hreflang for Region Duplicates
Use hreflang for region duplicates in the same language. For example, "https://example.com/" and "https://example.com/au/" for Australia.
13. Use Hreflang for Subfolders
Use hreflang for language and region duplicates in subfolders, such as "https://example.com/fr/fr/" and "https://example.com/au/fr/".
14. Use Hreflang for Subdomains
Use hreflang for language and region duplicates on subdomains, such as "fr.example.com/" and "au.example.com/".
15. Use Hreflang for Subdirectories
Use hreflang for language and region duplicates, such as "example.com/fr/" and "example.com/au/fr/".
Use Hreflang for Multiple TLDs
Use hreflang for language and region duplicates, such as "example.com" and "example.com.au/".
Use Hreflang for Multiple Subdirectories
Use Hreflang for Multiple Versions
Use hreflang for language and region duplicates, such as "example.com/" and "example.com.au/".
Use Hreflang for Multiple Versions with Parameters
Use hreflang for language and region duplicates, such as "example.com/?lang=fr" and "example.com/?lang=fr-FR".
Test Hreflang Implementation
Use Google's Search Console's Coverage report to ensure proper implementation.
Conclusion
Ensure proper hreflang usage and monitor your search traffic and rankings. Regularly check for errors and fix them. Hreflang is an ongoing process
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